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Information and Resources about Buying and Selling
Real Estate in San Diego, California with a directory of agents, brokers and realtors

Selling Your Own Home - Getting Started

Our homes are lifetime investments and they carry with them, strong, personal ties. Selling our home ranks among one of our most important experiences and we should strive to approach this task with sensitivity, concern and competence.

If you decide to sell your home, consider the following information before diving in. And remember, a qualified San Diego Real Estate agent is available to help with this process.


Preparing You and Your Home For Sale

1. Develop a solid understanding and appreciation of what your home will offer to a prospective buyer. It’s your home; no one knows its features better.

2. Determine the most likely selling price range for your property, within a reasonable time period, in today’s market. Review potential problem areas and consider improvements which will enhance the salability of your home.

3. Review properties that will be in direct competition with you. Search the MLS. All homes are unique; Determine how each is similar—and how each is dissimilar— to your home so that you can factually evaluate your market position.

4. Familiarize yourself with homes most like yours which have recently sold. People may ask anything for their homes. However, the prices for which these homes actually sold are of paramount importance in establishing a realistic range within which your home may be expected to sell. Realtors work closely with banks and mortgage companies to help assist an appraiser in obtaining the highest possible price, however, if you choose to sell your home yourself, be realistic.

5. Develop a listing price designed to attract top price, in the shortest period, with the least inconvenience to you. Consider direct competition in the market, your own immediate plans and needs, seasonality, buyers, seller markets, and pricing practices in this market.

6. Educate yourself on various financing alternatives available to a typical buyer. There are myriad financing options available today—adjustable and fixed rate options, cap rates, balloons, etc. Be educated so that you’ll be perfectly knowledgeable when the contract to purchase is presented to you. Furthermore, you can often obtain a higher sales price by strategically helping the buyer with their out-of-pocket expenses.
7. Put together an estimate of your equity. Contact a reputable escrow and title company to identify all of the usual charges and expenses which you can expect to incur during the selling process. Many Real Estate agents in the San Diego area offer a free estimated closing cost form.


If you are one of the few to successfully bring your transaction to a close on your own, Congratulations, we’re proud of you. However, if you need assistance in the sale of your current home or the purchase of your new home, please feel free to contact a local San Diego Real Estate agent.


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Last Revision - 02 January 2005